Unlock High-Growth Potential in the Booming Premium Tequila Market

TEQUIILA INVESTMENT OPPORTUNITY

Exponential Tequila
Market Growth:

The tequila market is experiencing significant growth, making it a lucrative area for investment. According to current projections, the global tequila market is expected to grow from $6.7 billion in 2024 to an estimated $9.22 billion by 2030, reflecting a compound annual growth rate (CAGR) of 5.1% during this period. This growth is fueled by increasing global demand for premium and artisanal spirits, particularly in regions like North America and Europe, where consumer preferences are shifting towards high-quality, authentic tequila products.

As of 2024, vodka remains the top-selling spirit in the United States by volume, with sales totaling approximately 74.1 million nine-liter cases. However, the spirits market is witnessing notable shifts. In terms of retail value, tequila and mezcal have become the second most valuable spirits category in the U.S., with sales amounting to $6.7 billion in 2024, closely trailing vodka’s $7.2 billion.

This rapid expansion underscores the potential for substantial returns on investment in the tequila sector, especially in premium and small-batch brands that emphasize craftsmanship and heritage. Investors looking to diversify their portfolios can capitalize on this trend by engaging with the Royal Eagle Fund, which targets high-potential ventures in this thriving market.

Doheny Road Spirits LLC

Doheny Road Spirits is a Las Vegas, Nevada based spirits company specializing in the development, production, and marketing of premium alcoholic beverages. Their flagship brand, Rodeo de las Aguas Tequila, is an award-winning, ultra-premium tequila crafted in Jalisco, Mexico, with expressions including Blanco, Reposado, Añejo, Cristalino Añejo, and 5 Year Extra Aged Añejo.

The company has secured key distribution partnerships, including with Total Wine & More, and is currently available in markets such as California, Nevada, Colorado, and Connecticut. Expansion into Texas, Florida, New York, and international markets is underway. Doheny Road Spirits is backed by private equity investment from Royal Eagle Fund, which holds a 5.5% stake to support the brand’s continued growth.

Discover Rodeo de Las Aguas Tequila

One of the fastest-growing premium tequila brands in North America, Rodeo de las Aguas is redefining what it means to drink tequila with purpose. Crafted in the highlands of Jalisco and proudly additive-free, this award-winning tequila is as rich in heritage as it is in flavor.

With accolades including Best of Show, Best of Class, Platinum, Double Gold, and multiple Innovation Awards, Rodeo de las Aguas stands out for its exceptional quality and commitment to traditional tequila-making.

Rooted in History, Inspired by Legacy

Rodeo de las Aguas traces its origins to the 1800s and María Rita Valdez de Villa, a descendant of Los Angeles’ original settlers from New Spain (now Guadalajara, Jalisco). Her land grant, El Rancho Rodeo de las Aguas, eventually became Beverly Hills, and the iconic Rodeo Drive takes its name from the road that once led to her ranch.

Endorsed by Olympic Champions

The brand is proudly backed by Olympic gold medalist Tara Davis-Woodhall and Paralympic medalist Hunter Woodhall, who serve as vested brand partners and ambassadors. The couple will be representing Rodeo de las Aguas in the lead-up to the 2028 Los Angeles Olympics, bringing global attention to the brand’s mission and values.

Strategic Expansion Across North America

Now distributed in California, Connecticut, Colorado, and Nevada, Rodeo de las Aguas is expanding into Texas and targeting nationwide U.S. distribution by the end of the year. International markets will begin opening in summer 2025. With over 200 on- and off-premise accounts across the U.S. and Mexico—including boutique retailers and Michelin-starred restaurants in Los Angeles, as well as top-tier hospitality groups in Las Vegas and Dallas—Rodeo de las Aguas is quickly building a passionate following among tequila purists and modern spirits lovers alike.

Cocktail Culture

Tequila has become a staple of modern mixology—no longer reserved for simple shots or margaritas, it’s now a cornerstone of refined cocktail culture. Rodeo de las Aguas delivers bold, handcrafted expressions that inspire creativity behind the bar. Whether reimagining a classic Old Fashioned or crafting a daring new signature drink, our tequila brings depth, character, and authenticity to every pour. From smooth sipping to innovative infusions, Rodeo de las Aguas elevates the art of the cocktail.